ADVERTISING - POSTERS - Somogy 1992 - cloth/board bound edit - Lot 822

ADVERTISING - POSTERS - Somogy 1992 - cloth/board bound edition in dust jacket, 24.5 x 21 cm. NEGRIPUB THE IMAGE OF BLACK PEOPLE IN ADVERTISING. A very interesting work by journalists, historians and psychologists who are the best experts on the subject. By placing the subject in its historical and colonial context, they describe the way in which the image of the black man was exploited by the biggest brands in all the activities of the commercial order. Foreword by Kofi Yamgnane, Secretary of State for Integration. The book originates from the Négripub exhibition, "l'image des noirs dans la publicité depuis un siècle", presented in 1987 by the Bibliothèque Forney, musée de l' affiche et de la publicité. 222 pages to present 310 posters and advertisements for shows, exhibitions, tourism, chocolate, coffee, rum, rice, tobacco, toothpaste, soap and detergent, shoe polish etc... At the end of the book, historical chronology of events in Africa, America and Europe - Index of designers, photographers and advertising agencies - Index of the book's ads by product category - Bibliography - Table of illustrations and contents.