BEAUTIFUL BOOK - bound in cloth/cardboard with dust jacket - - Lot 818

BEAUTIFUL BOOK - bound in cloth/cardboard with dust jacket - Hermé ed 1986 - 176 pages - 28.5 x 25 cm. MODES ET PUBLICITES / 1885 -1986 LE REGARD DE MARIE CLAIRE. Luxurious catalog of the exhibition presented at the Musée de L' Affiche et de la Publicité. The JOURNAL MARIE - CLAIRE takes a look back at a century of advertisements that tell the story of women; the story of fashion, but also the story of lifestyles. Clothing reflects an era, a trend, a society, and the woman who wears it a reflection of beauty and charm... a mirror of each woman's aspirations. Posters offer a snapshot of society. Book divided into 7 chronological chapters: 1885-1914, 1920-1930, 1931-1940, 1947-1963, 1960-1970, 1968-1980, 1978-1986. Richly illustrated with wonderful posters and advertisements from the period. Preface by Sonia Rykiel. - 179 advertisements and documents presented, often full-page with brilliant commentary. - Bibliography at the end of the book.